ABOUT

"Health is not taken for granted."

My name is Yuto Saito, the representative of MISOVATION and a nutritionist.

I became interested in nutrition because of my interest in food, which I had always liked, and my experience caring for my grandfather who had severe dementia.

However, as a company employee myself, working from 8:00 to 22:00 every day, I have become keenly aware of the difficulty of maintaining a healthy diet.

I don't have time to cook for myself. However, eating out is high in calories. After gaining weight, I completely changed my eating habits.

Salad chicken, convenience store salad, cold-pressed juice, complete meal. I've tried various diet menus and health foods so far, but I can't continue because they are somewhat tasteless or have the impression of medicine.

Even I, a nutritionist, was having trouble managing my health, and my colleagues at work were having the same problem.

One day, when I was thinking about what is the healthiest dish in the world, the first thing that came to my mind was miso soup.

It contains tofu and miso, so it is rich in protein. It goes well with any vegetables. Above all, it is rich in umami, which is familiar to the Japanese tongue, and it is a comforting feeling. Yet it is low in carbohydrates and fat ...

If you drink super delicious miso soup every day, isn't it possible to overturn "health = patience"? That feeling was the impetus for development.

At MISOVATION , we are developing products with the aim of "health care that gives you a sense of satisfaction", not only with nutrients but also with taste and ingredients.

For Japanese people to be healthy like Japanese people.

Aiming for a world where people drink miso soup instead of medicine.

" MISOVATION ", which brings about innovation in preventive medicine with miso soup , is about to begin.

■ What MISOVATION promises

① Healthy = Delicious

To eat is to live. Health is unbearable. We will promote preventive medicine for food by making “physical and mental health” that makes us feel relieved by eating delicious foods that are good for our bodies.

② Inheritance of Japanese food culture

Miso and vegetables from all over Japan are full of history and passion. The culture of Japanese food that makes use of them. We will never forget to appreciate the Japanese producers who continue to preserve the tradition, and will convey the wonders of the material to the world.

③Sustainable

To maintain our health and Japanese food culture. In addition to creating the habit of drinking miso soup regularly, we will work to revitalize the primary industry by focusing on local specialty products, reduce food loss using non-standard vegetables, and improve chronic malnutrition in developing countries. .

-------------------------------------------------- --

"Health is not the norm."

My name is Yuto Saito, the representative of MISOVATION / nutritionist.

I became interested in nutrition because of my "interest in food, which I originally liked" and "experience in caring for my grandfather who had severe dementia," and obtained a dietitian license when I was in college.

However, as I myself work hard every day from 8:00 to 22:00 as an office worker, I have become keenly aware of the difficulty of continuing a healthy diet every day.

Self-catering is a waste of time. However, eating out is all high in calories. After getting fat, I reviewed my diet in earnest.

Salad chicken, convenience store salad, cold pressed juice, complete meal. I have tried various diet menus and health foods so far, but I can't continue because I feel something dull or like medicine.

Even as a dietitian, it was difficult for me to manage my health, and my colleagues at the company had the same problem.

One day, when I thought about "what is the healthiest food in the world," the first thing that came to my mind was miso soup.

Rich in protein because it contains tofu and miso. It goes well with any vegetables. Above all, it is relieved to have "umami" that is familiar and abundant to the Japanese tongue. Still, there are few sugars and fats ...

Isn't it possible to overturn "health = patience" by drinking insanely delicious miso soup every day? That was the reason for the development.

At MISOVATION, we are developing products with the aim of "healthcare that gives a feeling of satisfaction", focusing not only on nutrients but also on taste and ingredients.

For Japanese people to be healthy like Japanese people.

Aiming for a world where you can drink miso soup instead of medicine.

"MISOVATION", which will bring about innovation in preventive medicine with miso soup, is about to begin.

■ What MISOVATION Promises

① Health = delicious

Eating is living. I can't stand my health. We promote preventive medical care for food by eating delicious foods that are good for the body and making "mental and physical health" that relieves the mind a matter of course.

② Inheritance of Japanese food culture

Miso and vegetables from all over Japan filled with history and feelings. Japanese food culture that makes the most of them. We will never forget to thank the Japanese producers who continue to keep the tradition, and will convey the wonderfulness of the materials to the world .

③ Sustainable

To sustain our health and Japanese food culture. In addition to creating a habit of drinking miso soup on a regular basis, we will work to revitalize the primary industry by focusing on local specialties, reduce food loss using non-standard vegetables, and improve chronic Malnutrition in developing countries...